The Opportunity: International Celebrities offer dual-market value – strong U.S. endorsement potential plus global reach. Our E-Score Celebrity data reveals which stars deliver maximum ROI for brands scaling across all markets.
Using our custom Star Power Value Index (SPVI) we ranked international actors, athletes, and music artists by key metrics like awareness, endorsement lift, influence, authenticity, and social engagement to identify the highest-efficiency brand partners.
Actors driving U.S. endorsement impact with global equity
Keanu Reeves is the ultimate brand safety play with cultural cache.
- Cool (+ 20) – he’s not just recognizable, he’s culturally relevant and aspirational
- Sincere (+17) & Real-Authentic (+17) – in an era of celebrity skepticism, he offers genuine credibility
- Trustworthy (+12) – critical for brand partnerships where reputation matters.
Florence Pugh represents a high-potential, emerging brand partner with global upside
- Beautiful (+21) – her strongest attribute, positioning her as a style icon
- Glamorous (+11) & Sexy (+11) – premium lifestyle appeal
- Stylish (+7) – fashion credibility that luxury brands crave
- Cool (+5), Exciting (+5) – she’s generating buzz and cultural relevance
Athletes driving U.S. endorsement impact with global equity
Kylian Mbappe is a powerful brand partner with the ability to uplift, energize, and help brands stay culturally relevant
- Inspirational (+13) – strong potential for campaigns that aim to uplift and connect
- Exciting (+11) – perfect for brands looking to spark enthusiasm and cultural buzz
- Cool (+10) & Influential (+10) – helps brands stay relevant and expand cultural impact
Giannis Antetokounpo can drive emotional connection, credibility, and high-impact engagement as a brand partner
- Inspirational (+18) – his rise from humble beginnings fuels an emotional connection
- Confident (+15) – his strength and self-believe adds credibility
- Exciting (+14) – electrifying performer – can drive attention and engagement
Music artists driving U.S. endorsement impact with global equity
Rihanna is a standout brand partner who is perfect for driving desire, setting trends, and breaking through the noise
- Sexy (+24), Beautiful (+23), Glamorous (+19) – drives aspiration – perfect for beauty, fashion, and luxury brands
- Stylish (+17), Trend-Setter (+14), Influential (+14) – moves culture – ideal for brands wanting to lead, not follow
- Unique (+10) – distinctive voice, helps brands breakthrough the clutter
Tate McRae is a strong partner for brands looking to connect with Gen Z and stay culturally relevant
- Cute (+16) – Youthful and relatable – ideal for Gen Z-targeted campaigns
- Confident (+14) – brings self-assured energy – great for empowering brand narratives
- Stylish (+13) & Trend-Setter (+10) – on the pulse of pop culture – helps brands stay fresh and relevant
International E-Score: We also measure celebrities in international markets on a custom basis. Please contact mfarrell@epoll for more information.
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What you missed: The latest E-Score Brand report reveals how leading companies are staying ahead by aligning with evolving consumer values and navigating economic uncertainty. From brand perception to emotional connection, E-Score data helps uncover the insights that drive competitive advantage—and spot the next big names on the rise. Read more HERE!
What’s Ahead: How can brand’s keep up with so many changes so quickly? Our next newsletter dives into what keep a brand culturally relevant.
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