Tone of voice examples

In 1950, computer scientist Alan Turing came up with a test for artificial intelligence; what became known as The Turing Test. Could …

Molly wrote this for the Marketing Society… Most people can’t write about tone of voice without mentioning its patron saint, Innocent. (There …

‘An early April Fool’s joke’ said the first tweet, mocking the University of Warwick’s tone of voice guidelines. And then those guidelines …

“Are you busy?” It’s the meeting equivalent of being asked “Going anywhere nice?” in the hairdresser’s up-and-downy chair. And the answer’s yes. …

All together now: “I’m hungreeeee”. (Photo: JKR.) “Would you like to try our new snacks for kids?” said the nice man with …

Museums and galleries have a tried-and-rarely-strayed-from formula for campaigns. There’s nearly always a lead picture (that has tested well with focus groups), …

Back when London’s lockdown was beginning, writer and journalist Rhymer Rigby tweeted that his daughter described his job as ‘the opposite of …

This time we’re heading to the Barbican… “Less is more” is a classic graphic design mantra. It looks good: I’m typing this …

When we work with start-ups, we close Word and PowerPoint and begin where they need our words-and-thinking combo the most: the front page …

If you’re Meghan Markle or Alexa Chung, every day is a good hair day. Their tresses just sort of tumble in a …