branding

Branding is more than just a logo or a catchy tagline; it’s the collective perception of everything associated with your business. It’s …

Can something be too beautiful? It’s a question we often ponder at Proof. While we’re naturally drawn to aesthetically pleasing designs, there’s …

Corporate Speak Is Killing Your Brand Let’s be honest—most “professional” branding is painfully boring. It’s stuffed with meaningless buzzwords, corporate fluff, and …

Whether you’re launching a new company, lobbying for “casual Fridays,” starting a book club, or finding love on Hinge, there’s one golden …

The real skill in branding isn’t making changes—it’s knowing exactly which ones to make There was once an industrialist whose production line …

Naming something—a company, a product, or even your pet hamster—isn’t exactly a scientific equation. It’s more like creative alchemy: tossing around wild …

What’s the difference between a fundraising campaign with momentum and one struggling to get going? There’s a good chance that trust is …

rewrite this content and keep HTML tags as is: Starting a new venture—whether it’s a startup, a nonprofit, or a bold new …

rewrite this content and keep HTML tags as is: If we’re honest, most campaign strategies in higher education are still built around …