Initiated this year, Accelerated Mobile Pages or AMP is one of the major projects that Google aims to utilize to improve the performance of the mobile web—which historically did not offer satisfying experience to many users.
And since it implementation, many SEO have started giving more effort to improve their site’s loading speed on mobile devices.
Google uses a streamlined version of HTML, CSS, as well as a Google-cached version of the website to
Make a page load 30X faster and use 8X fewer data than non-amp pages (which takes an average loading time of 22 seconds)
Google has already favored sites who have opted to AMP by giving them disability in a carousel and a small “lightning bolt” icons to let the user know a page is AMP of not.
And people want their content delivery in a lightning speed nowadays, AMP will certainly gain more importance this coming 2017 and beyond.
