If you’re leading marketing for a medium to large organisation, you’re likely sitting on mountains of information – customer purchase histories, website …
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Branding
7 phrases you should never say in a job interview if you want to get hired
by zaki Ghassanby zaki GhassanI still remember the first real job interview I had in my early twenties. I was so nervous that I ended up …
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7 signs your family are there for you when you need them (even if they don’t always say it)
by zaki Ghassanby zaki GhassanFamily doesn’t always express love in obvious ways. They might not say “I’m here for you” outright, but their actions often speak …
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Branding
Achieving cross-functional alignment in industrial b2b organisations
by zaki Ghassanby zaki GhassanIndustrial organisations face a pivotal challenge: a growing divide between marketing, sales and engineering teams. While tech startups might grab attention with …
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Branding
People who are nice to you in public but mean behind closed doors typically display these 8 behaviors
by zaki Ghassanby zaki GhassanHave you ever met someone who seems warm and friendly in public but turns cold and cutting when no one else is …
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7 scenarios in life where the best thing to do is remain silent, according to stoic philosophy
by zaki Ghassanby zaki GhassanThere are moments in life when speaking up feels like the only option. You want to defend yourself, prove a point, or …
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Branding
7 things about yourself you should keep confidential if you want to maintain your dignity
by zaki Ghassanby zaki GhassanNot everything about us needs to be shared with the world. In fact, keeping certain things private isn’t just about secrecy—it’s about …
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Branding
People who look and act younger than their friends usually display these 7 daily habits
by zaki Ghassanby zaki GhassanHave you ever met someone who just seems ageless? They don’t just look younger—they have an energy about them, a way of …