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Love Mondays Branding Blog

Love Mondays Branding Blog

by zaki Ghassan


Love Mondays have now been in Stockholm for three weeks and we’ve been lucky enough to have found some great studio space with a local ad agency Satumma Family Business (SFB) who are the guys behind the Absolut Disco bottle (below). It has been a great start – winning our first local client already. We’ve experienced the importance of FIKA (the basic meaning “to have coffee”, often accompanied with pastries or sandwiches), and even witnessed the most snowfall in Stockholm (in November) for over 100 years! Lucky us.

Sweden has some great and well recognised brands such as Ikea & H&M, but are there other brands out there that might not be as commonly associated with the land of the midnight sun? Below we’ve outlined our Top 10 Swedish Brands:

Absolut Vodka has become one of the most popular spirits brands in the world – most recognised for their series of collectable limited edition packaging. Six years since it’s launch in the US in 1979, Absolut was the most imported vodka there and is currently the third largest producer of alcoholic spirits in the world. They have embraced innovative printing techniques and have built a strong following, with consumers waiting in anticipation for the next collectable bottle:


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