Here it is February, and I hope you all are full into the swing of 2018. I’m resolved to get back to …
Category:
Sales / PR / PPC
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Sales / PR / PPC
What If We Started Thinking About Durable Revenue and Revenue Quality?
by zaki Ghassanby zaki GhassanWe’ve been trained to worship the recurring revenue model. It’s the star metric in every SaaS pitch deck, with ARR growth as …
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Sales / PR / PPC
Forbes Council and Alternatives for Thought Leadership Articles
by zaki Ghassanby zaki GhassanForbes Council and Alternatives for Thought Leadership Articles It’s no secret that publishers are in dire straits. The entire landscape of media …
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This week’s #PPCChat on February 6 was all about B2B PPC, a topic near and dear to my heart. It was a …
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Ever wonder why some prices just feel wrong? When you see a luxury watch for $19.99 or a pack of gum for …
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Sales / PR / PPC
Why brand awareness is the bedrock of a resilient lead pipeline • EC-PR
by zaki Ghassanby zaki GhassanIn the past week, I’ve had three separate conversations with business leaders, each with the same pressing request: “We need more leads.” …
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Back in December, Search Engine Land ran an article called What You Learn From Talking With Google’s Largest Advertisers All Day, Every …
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Sales / PR / PPC
Don’t Let AI Make You Lazy: Leadership Still Matters Most
by zaki Ghassanby zaki GhassanThe world of B2B sales is no stranger to hype. Every year brings a new silver bullet. This year, it’s AI—again. As …
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Sales / PR / PPC
Fall 2025 Internship Openings: Join Dittoe PR’s Public Relations + Social Media Team!
by zaki Ghassanby zaki GhassanLooking to launch your career in public relations or social media? Want to intern at an agency where your ideas are valued …
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Editor’s Note: Today’s guest post is by Kelsey Hadaller of Hanapin Marketing. Learn how to be successful with Smart Display campaigns! The …