One of the fastest growing marketing trends over the last five years has been working with influencers. An influencer is someone who …
Category:
Branding
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Last Updated on April 24, 2025 by DesignerPeople Ever looked at your brand’s logo or website and thought, “Umm… this doesn’t feel …
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“Is having a sacred playbook an asset that companies should preserve at all costs, or does it become a liability holding companies …
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Branding
Can Branding Outsmart Marketing? The CEO’s Blueprint to Unlocking Sustainable Growth
by zaki Ghassanby zaki GhassanCan Branding Outsmart Marketing? The CEO’s Blueprint to Unlocking Sustainable Growth | Rising Above The Noise …
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Online reputation management (ORM) has become essential in today’s digital-first world, where search results can shape public perceptions and impact personal or …
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Diwali is one of the most anticipated festivals of the year. There is lots of happiness around is time of showing your love …
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If you were to closely follow the sports world (as I do), you’d often hear podcast and radio hosts blurt out, “According …
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 While marketing professionals historically thought of the brand and its positioning as being primarily the result of its identity system and …
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Linus Klumpner, Director of the Mozart Museums in Salzburg, concludes: “The video remix developed for the current Magnum campaign is a creative …
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Branding
A Brand Focused on Saving Mother Earth has a Fully Aligned Employer Brand – Branding Nerd
by zaki Ghassanby zaki GhassanI was recently asked to do a training and workshop on The Brand Architecture for a company’s HR Department. It was a …