Any sufficiently advanced technology is as good as magic ! When you can reach out to the world in just a few …
Branding
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Enigma proudly announces a significant evolution within its leadership team to fuel its continued growth and success. Welcoming three exceptional individuals to …
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Branding
Emotional Acceleration: The Fastest Path from Vision to Impact
by zaki Ghassanby zaki GhassanAt Emotive Brand, we believe that to ignite transformation, visionary leaders need more than a process. You need a propulsion system. A …
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This column is the last of the trends series we’ve been working through over the past several weeks. The overarching theme to …
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Branding
243+ Best Stand Up Pouch Design Ideas to Inspire Your Packaging
by zaki Ghassanby zaki GhassanLast Updated on May 9, 2025 by DesignerPeople Ever picked something off a shelf just because the packaging looked awesome? We all …
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The failure of most DEI efforts result from the approach most commonly employed by companies. Reliance on programs and targets—such as employee …
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Branding
Why “United We Brand” Is the Ultimate Competitive Advantage for CEOs in 2025
by zaki Ghassanby zaki GhassanWhy “United We Brand” Is the Ultimate Competitive Advantage for CEOs in 2025 | Rising Above the Noise …
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Managing your online reputation often involves tackling inaccurate or outdated information that appears in search results. While Google itself doesn’t create or …
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We are stuck in our habits without even realizing it. You might be reading this on your desktop or mobile which is …
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Branding
Linguistic Devaluation: Why We Need a New Lexicon for Brand
by zaki Ghassanby zaki GhassanIn his 2019 book, Narrative Economics, Nobel Prize-winning economist Robert J. Shiller argues that popular stories—not just data or rational analysis—can directly …