In today’s rapidly evolving business landscape, companies need to adopt robust marketing and strategy frameworks that are data-driven and highly adaptable. Digital …
zaki Ghassan
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Branding
Measuring Employer Branding ROI: Why Data-Driven Insights Are Key to Maximizing Your Investment
by zaki Ghassanby zaki GhassanAs labor markets tighten, employee expectations rise, and competition for talent intensifies, employer branding has shifted from a discretionary initiative to a …
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Business Intelligence
Sharing Power BI Reports with External Users – Part 1: Understanding the Problem and Core Concepts
by zaki Ghassanby zaki GhassanSharing Power BI reports with external users is a common but often misunderstood scenario. While it may seem simple on the surface, …
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Market Research
Benefits of Using B2B Panel Research to Understand Business Audiences
by zaki Ghassanby zaki GhassanPanel plays a significant role on businesses. It can help to effectively target customers and encourage. However for B2B market it tends to …
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As of writing this article, there are over 4 million podcasts with over 7.2 billion minutes of content. More than 500 hours …
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CRM / ERP
Deep Dive: A Valentine’s Day Treat for Your Visual ERP Database
by zaki Ghassanby zaki GhassanValentine’s Day is a time for love, and what’s not to love about a clean, efficient Visual ERP database? But just like …
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CRM / ERP
Webinar recap: Fight fraud with richer data and human context
by zaki Ghassanby zaki GhassanBusinesses across every vertical — from retail to banking, healthcare to high tech and travel — might want to take a cue …
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Sales / PR / PPC
14 Best B2B Contact Databases [Ranked by Data Accuracy]
by zaki Ghassanby zaki GhassanSuccess in B2B sales starts with a strong foundation: a reliable contact database. Precise contact information is essential for effective campaigns and …
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Sales / PR / PPC
AI storytelling in PR with Egnyte’s Jessica Pantages
by zaki Ghassanby zaki GhassanIn this episode, Jessica Pantages joins host Jason Mudd to explore how AI is reshaping storytelling and public relations Tune in …
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Sales / PR / PPC
Gambling Traffic in Bangladesh: Strategies for Advertisers
by zaki Ghassanby zaki GhassanWhen most advertisers think about profitable GEOs, Bangladesh rarely tops the list, especially for the gambling business. But that’s exactly what makes …