AI Max is a launchpad, not a finish line. Here’s what’s likely on the horizon:
1. LLM-driven query rewriting
Search queries could be restructured before bidding, using Gemini-style intent modeling. Expect query transparency features to follow.
2. Personalised ad asset delivery
Ad combinations may soon shift based on device, history, or real-time behaviour; not just keyword context.
3. Predictive user journeys
Final URL expansion could evolve into full-path recommendations, personalizing on-site journeys dynamically.
4. Profit-focused bidding
More brands will import offline data (e.g. LTV, churn, lead quality) to guide bidding strategies that prioritize long-term value over cheap conversions.
5. Auto-structuring of campaigns
Expect Google to suggest or implement segmentation logic based on margin, product clusters, or performance tiers; not just manual naming conventions.
