3
2020: The Original
The first one. I can still remember being in the office when we landed on the song. It just felt like us and had a little Local Natives vibe to it. The Motion Graphic was playful and clear about what we do and who we do it for. It spelled things out in a way that felt right at the time. Looking at it now, it’s a little dated, but still sweet. It was a strong first expression of who we are.
So no, we didn’t start over. We just kept moving. Each version built on the last. Each one gave us a chance to say something new, in a different way.
And now, we let the work do the talking.
