Here’s what happens in the online business world. Someone visits your website and absolutely loves the style of your banner image and reading your about page – they really feel a connection to you! So they follow you on social media and sign up for your newsletter! Score! Then one day as they’re scrolling through Instagram, they see this odd photo of someone getting drunk with their bestie on a Tuesday night or non-stop images of this random baby or constant pics of someone’s every meal… unfollow!
Or you could be like this… someone is browsing Pinterest and finds one of your blog posts. They love the content and start following your boards. Your new blog posts end up in their feed all the time, and because the images have a consistent look, your new biz bestie knows exactly who posted them! She’s anxious to read your every post, subscribes to your newsletter, and becomes your next client – boom!
Creating consistency and cohesion in your brand, on all platforms, is crucial to building a loyal following and reaching your target clients! If you’re selling baby clothes… keep the infant photos coming! But for everyone else, you need to ensure your graphics always stay on-brand (with maybe an occasional personal photo thrown in there… as long as it matches your brand aesthetics)!
There’s a super-simple solution to your branding problem: create a mood board! If you already have a mood board, start using it!!!
