While the mood board sets the tone for your branding and keeps your style cohesive, the brand board compiles your brand elements to keep your fonts, logo uses, and colors consistent.
Remember all the hard work you and your designer did to create logo variations, the perfect colors, brand patterns and font pairings? Don’t flush those down the toilet as soon as your branding is finished and your website is live! Create a brand board to easily reference your exact color shades, typefaces and styles!
Y’all, this is actually more important than the mood board for creating a consistent look!
- Primary logo
- Secondary logo & variations (ex: logo with tagline, logo with url, logo without icon, circle version, etc)
- Icon or mark
- Font pairings
- Colors with color values (may include hex codes, RGB (web) & CMYK (print) values, and Pantone swatches)
- Style inspiration
- Patterns or textures (if applicable)
- Graphic elements (if applicable)
There’s no point in creating a brand board unless you’re actually going to use it! So keep it handy on your computer, or you could even print, frame it, and let it accessorize your office (I totally just came up with that… and think I’m going to go print mine!)
Hiring a marketing pro to create an ad? Using a VA for your social media graphics? Send them your brand board! You’ll never have to worry about ordering cute note pads in the wrong shade of pink, accidentally using an ugly font on Instagram, or searching through endless emails from your designer to find the correct color values!
