Unboxing will give you score of 101
At a time where most of the modern consumer’s shopping is online, their first physical connection with our products is often the moment they receive a closed package in the mail. Accordingly, their first experience with the product & the brand is the act of opening the packaging.
The term “unboxing” was born out of that experience of opening a box. Un-boxing the product has become an inseparable part of the customer experience. Over a million unboxing videos are available online for a multitude of products, and the critique over the quality of the packaging is as-important as the review of the product itself. Even Amazon added score regard the packaging as part of their stars reviews. This unboxing woojer strap has over 140Kviews
The role of packaging designers in creating a meaningful “unboxing” experience has become no less important than that of the industrial designer to create good product design or that of the marketing team in connecting between consumer and product.
Unboxing videos on YouTube often become viral, amassing views and interactions in the form of likes and comments. The value this type of exposure can have for a brand is immeasurable.
This unboxing video for the Woojer Vest, a gaming gadget, has gained over 30K views. Similarly, there are thousands of videos from around the world in different languages, all focused on opening the product packaging, with all of the intricate details involved in its design.
For the design on the Woojer Vest packaging, NotFromHere won first place in packaging design in the Israeli Manufacturers’ Association’s annual competition, and the consumers’ awe of the packaging is present in the many unboxing videos made for the product.
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