At GrowTraffic, we know just how businesses can boost their online visibility and grow their presence across the web, and that includes social media channels. In this blog, I’m shining a light on LinkedIn, offering some top tips on how to stand out on LinkedIn and what businesses can do to get the most out of their profile.
Once upon a time, LinkedIn was a place to upload your CV or connect with customers, colleagues and clients – but as social media evolves, it has become a super powerful digital marketing tool, especially for B2B businesses.
LinkedIn is regarded as the largest professional social media platform, with over 1 billion users across the globe. Sure, this makes it a fantastic channel to be a part of, but it also means it can be tough to be heard above the noise. At GrowTraffic, we don’t want you to just be a part of the online business world, but to stand out! This blog intends to help you think beyond basic profile updates and salesy posts. Let’s use this as a foundation for you to develop a smart LinkedIn strategy that can take your brand to the next level.
Top Tips To Stand Out On LinkedIn
Let’s dive straight into what it takes to stand out on LinkedIn.
- Optimise your profile
As with a landing page on a website, your LinkedIn profile is the first impression that someone gets of your business, so it’s super important that it looks the part.
Optimise each section of your profile, including your profile photo and banner, your headline, and your about section, to make sure there is a clear message of who you are, what you do and how that can benefit your clients and customers.
2. Content creation
As with any online channel, content creation is the key to building authority, boosting visibility and creating meaningful connections. Social media algorithms love engagement, which is why consistent content creation can boost your LinkedIn profile.
Think about sharing tips and insights into your industry to engage with your audience. Mix up how you share that content, whether it be images, videos or engaging text posts.
The LinkedIn algorithm has changed to reward posts that show the human side of a brand over corporate, salesy posts – it’s a top tip of mine to share personal stories and highlight who you are as a brand. This not only favours engagement, but also creates a personal connection with your audience, developing trust and reliability.
Content doesn’t always have to be native. Social media is a really great platform to amplify the messages you publish on your website. Repurpose your blog posts on your LinkedIn platform to drive traffic back to your site.
3. Engage
Posting isn’t always enough when it comes to social media, especially LinkedIn. If you want to stand out and you want others to engage with you, you need to engage with them.
Add your thoughtful insights to posts that are relevant to your brand and its industry. Starting and joining relevant conversations and supporting your industry network can help boost engagement with your own posts as well as position you as an industry authority.
4. Build a network that matters
Social media is a really great way to build and connect with a community relevant to your business. As with many of the other social media platforms, LinkedIn isn’t a numbers game but more a relevance game.
LinkedIn is a platform that you can use to build a network that really matters, and that can benefit you and other businesses. A network made up of your target audience and like minded industry professionals can support your business growth goals.
Follow decision makers, potential clients and thought leaders to broaden your network.
5. Use LinkedIn as part of the funnel
We’ve touched on the fact already that social media are the speakers to share the message you post on your website, that little plot of land online that you own. Building a business solely on social media can cause many risks and is something we don’t encourage.
LinkedIn and other social media channels are a powerful awareness tool that can be used as part of your broader digital strategy.
Try including calls to action in your content, preferably to visit your website or reach out and make contact to drive traffic further down the sales funnel.
6. Play the long game
A good, organic social media strategy can’t be achieved overnight. Building authority and boosting visibility on LinkedIn takes time.
It is useful to develop a content calendar to stay on track and remain consistent in order to gain traction. Not sure what a content calendar is or how to create one? We can help!
Ready To Stand Out On LinkedIn?
At GrowTraffic, we help businesses grow online and cover all bases to make that happen. Social media management, specifically LinkedIn, is a big part of that.
We’re here to help you stand out in the right way.
If you want to get your business noticed and learn more about how to stand out on LinkedIn and across the web, get in touch with us today and learn how we can assist you in your social media growth strategy.
