AI adoption is exploding. McKinsey’s 2024 survey shows 78% of companies now use AI — up from just 50% the year before.
Now, AI tools are being built specifically for the home building industry.
Rilla is one of them: a mobile app that records in-person sales conversations, transcribes them with AI, and highlights coachable moments.
Red Door Homes of North Carolina has been using Rilla since early 2025 — and it’s helping their reps unlock critical buyer insights and close more deals.
With Rilla, sales reps record their conversations with Rilla’s mobile app, and their AI transcribes and analyzes the conversation for important details and coachable moments.
Now sales reps can instantly search past conversations to find key buyer motivations, like whether a customer is moving to accommodate a growing family or to care for aging parents.
Nothing gets missed. Managers can also review conversations to coach reps on how deeply they’re uncovering buyer needs — a crucial skill in today’s challenging market.
