Blogging is only half the battle. Promoting it is the other half.
While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed.
The greatest challenge lies in discovering robust strategies that maximize reader engagement and boost your content’s visibility.
If you’re unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands.
Email Marketing
Email remains one of the best ways to communicate with your subscribers and potential customers, as well as promote your blog posts.
A few tips when marketing content through email include:
- Teasing subscribers with snippets to pique their interest.
- Using eye-catching CTAs to encourage them to take action.
- Personalizing the email by including warm greetings and the subscriber’s name.
- Sending follow-up emails to remind them to check out the amazing content.
When sending a teaser email, keep it simple. Short intros, non-distracting graphics, and a link to the blog post are more effective than lengthy content.
Did you know you can also repurpose your blog post into emails? Split them into smaller topics for variety and link each topic to the original blog post.
Marketing your blog post through email gives you direct access to subscribers via their inboxes. It’s also inexpensive, and the results are measurable by analyzing email opening rates and click-through rates.
When using email marketing as a promotional strategy, let your readers choose a frequency for receiving mail that won’t overwhelm them.
Also, segment your audience so that you promote your blog posts to the right audience and increase your chances of getting them read.
Share on Social Media Platforms
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Social media platforms like Facebook, X, and Instagram are great avenues for networking, microblogging, and media sharing.
If you’re wondering how to share a blog post on social media, an effective approach is to share teaser points along with a link to the full article.
You can also take advantage of WhatsApp Status, Facebook and Instagram Stories, and Twitter Threads that disappear after 24 hours.
An effective way to use these status and stories features is to break down your blog post into key points and turn them into multiple statuses, then include a link in the last status.
YouTube Stories, on the other hand, last longer. They disappear after 7 days, but they’re only available for channels with 10,000 subscribers. If you’re not eligible, promote your blog post through a short YouTube video and include the blog’s link.
With social media sharing, you’ll enjoy increased visibility due to a large audience. It’s also cost-effective since sharing is free unless you’re using paid ads.
You also get real-time feedback through comments, likes, and shares, and gradually build a community as readers interact with your post.
When choosing a social media platform, consider which suits your audience’s demographics. For instance, Instagram is popular with Gen Z while Facebook caters mostly to Millenials, Gen X, and Baby Boomers.
Share on Content Publishing Platforms
Content publishing platforms allow you to create and publish longer content than is possible on social media.
Popular ones include LinkedIn, Medium, Blogger, and WordPress.
Platforms like LinkedIn and Medium, which have numerous users, have inbuilt audiences where your posts are recommended to users, helping you reach a wider audience.
They also contain engagement metrics such as shares, comments, likes, number of views, and average time spent by readers on your articles.
Other platforms like Substack can integrate with email to further promote your blog posts to your subscribers. WordPress has SEO optimization features to help your blog post generate traffic.
These content publishing platforms are user-friendly, making them easy to use for non-tech persons. They reach a wide audience and encourage community engagement, and you can monetize your content through ads or sponsored posts.
When choosing the best publishing platform, consider your audience. For instance, LinkedIn caters to professionals seeking B2B content while Medium has a broad readership.
Get Help from Influencers
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Influencers have a significantly large fan base, and they also have the power to influence their fans to make certain decisions.
With their wide reach, influencers can promote your brand’s blog posts to reach a wider audience and generate more traffic.
Search your industry or niche to discover which influencers fit your needs. There are influencer search tools such as Upfluence and Promoty which make it easier to find them.
When you find the right one, collaborate with them on ideas such as allowing them to take over your social media for a day, and helping you promote your content to your followers and the influencer’s followers.
When seeking influencers to promote your brand’s blog posts, consider settling for ideas that benefit both you and the influencer. Therefore, your blog posts should be relevant to the influencer’s followers.
Also, look out for influencers with a genuine connection to their audience and whether their previous collaborations with other brands were successful.
Generate Backlinks to Your Blog Posts
Links from other websites to your brand’s website are a signal to search engines that your content is credible enough to be referenced. That is a big boost to your visibility and has the potential to increase your website’s traffic.
Here’s how to promote a new blog post by getting quality backlinks:
- Create valuable content that people want to link to as their point of reference, and ensure you also link to credible sources.
- Write for other reputable blogs (guest blogging) in your niche and include a link back to your website or a relevant article.
- Get on Quora, Reddit, and other Question and Answer sites. Answer questions expertly there so that when you leave a link readers will want to click on it.
When using backlinks as a means of promoting your brand’s blog posts, remember to choose quality over quantity. A few quality links to and from reputable brands are better than many low-quality links that can harm your SEO.
Promote Your Content Through Organized Events
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Structured gatherings like webinars and seminars provide a platform for educating your audience about various topics.
With these real-time question-and-answer sessions, you’re in a better position to discuss your blog post topics and provide the audience with links.
This is an opportunity to grow your readership base and connect with bloggers and other influencers who can share your content with a wider audience.
Ask your audience which event format they prefer, whether seminar or webinar and promote the event beforehand to encourage sign-ups.
If you choose to promote your blog content through organized events, consider discussing content that relates to your blog posts to encourage participants to follow up on your content.
Leverage Content Promotional Tools
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Content promotional tools help market your content to reach a wider audience and increase your brand’s visibility.
These promotional tools include:
- Analytical Tools: Google Analytics, Ahrefs, and SEMrush.
- Email Marketing Tools: Mailchimp, Constant Contact, and Omnisend.
- Paid Advertising: Facebook Ads, Google Ads, and sponsored posts.
To optimize content for search engines and conduct an analysis of your competitors’ performance, use analytical tools.
To help create newsletters and distribute them to subscribers, use email marketing tools. They also help segment your audiences and track subscriber engagement.
Paid advertisements, on the other hand, help you promote your blog posts through pay-per-click advertising, while sponsored posts enable you to collaborate with established brands to feature your blog post and further increase your visibility.
Select content promotional tools that are user-friendly to allow easy navigation. Also, check how well they integrate with your existing systems and processes.
Upgrade Your Blog Post Content
If your blog posts are underperforming, revisiting them and putting a spin on them improves engagement for your readers and enhances your brand’s authority.
First, review your content’s analytics using analytics tools like Google Analytics. Then, replace bits of outdated content with new information and recent statistics.
Break up large chunks of text into smaller ones and add elements such as subheadings and bullet points for easier navigation.
Optimize keyword usage, meta descriptions, and meta titles, and make the headlines catchy. This greatly improves visibility. Also, enhance the calls to action (CTAs) and add external and internal links.
Be sure to add visuals such as infographics, images, and videos to further engage the reader and make the content easier to understand.
If your brand chooses to upgrade your content to promote your blog posts, maintain your brand’s voice in the new content and make content upgrading a regular part of your content strategy.
Generate Traffic to Your Website with Express Writers
Do you long to step up your brand’s content game but don’t even know how to market a blog post?
While actively promoting your blog posts on social media and applying other methods discussed here is helpful, establishing a sustainable content strategy is of utmost importance.
At Express Writers, we make content that speaks to your audience. Our content strategy services include a content strategy plan, editorial calendar, keyword research package, one-off SEO topic research, and a single webpage title and keyword.
If you’re ready to increase your web traffic, order our Content Strategy Services and boost your online visibility.
