AvantLink is proud to introduce Ben Hitch as our new, and first, Agency Partnership Manager. Based outside of Denver and originally from Minnesota, Ben’s career has taken him across the affiliate marketing spectrum: from publisher and influencer, to PR and agency-side affiliate management. His journey began while writing for men’s lifestyle publications in San Diego, where brands began sending him products to review. This hands-on experience with content and affiliate commerce laid the foundation for what would become nearly a decade of deep involvement in the space.
Prior to joining AvantLink, Ben spent four years managing the affiliate division at ECHOS Brand Communications, where he helped scale the agency’s affiliate offering from a single client to more than 30 managed programs. With firsthand experience of the demands agencies face such as tight budgets, evolving client expectations, and fierce competition — Ben brings a unique understanding of how to navigate challenges and drive success for agency partners.
In this newly created role, Ben is the human touchpoint agencies can rely on, embodying AvantLink’s commitment to “Human Intelligence.” At AvantLink, we believe that success in affiliate marketing comes from the powerful combination of innovative technology and authentic human relationships. Our approach ensures that agency and merchant partners not only have access to a strong platform, but also real people who provide strategic guidance, responsive support, and a personal connection that drives long-term success. As Ben puts it, “I’ve been in their shoes…That empathy helps me understand and anticipate what support they actually need.”
Ben’s appointment marks a major step in strengthening how AvantLink supports agencies: offering personalized strategy, proactive communication, and data-driven solutions — all powered by experienced people who genuinely care about building lasting partnerships.
Learn more about Ben here on Instagram!
Connect with Ben here via email : bhitch@avantlink.com
