If you’re not yet convinced, here are the benefits of custom brand photos:
1. You’ll Save Money
I spent about $300 on accessories and flowers for my brand photoshoot. Lauren, that doesn’t quite sound like saving money! While it was an investment up front, I ended up with around 1000 usable photos, which provides me with about 3 years worth of images before they start feeling overused. If I were to purchase photos as-needed from stock photo sites, I’d be spending about $10-30 per image, costing me a total of $10,000 – $30,000 – YIKES!
2. You’ll Save Time
I could easily whisk away an entire day just looking for the perfect image for a client’s graphic. But for my own brand images, I just open my folder, grab one that works, plug in my text and I’m good to go. Time is money, so that’s a huge win!
3. You’ll Be Remembered
First impressions are huge, and you want the images of your brand to be embedded in your clients’ memories! With custom photos, taken just for your brand, you have the opportunity to look new, fresh and unique.
4. You’ll Look Cohesive
Consistency is key. By using stock photos from the same source, whether you take them yourself or hire a professional, you’ll develop a cohesive look. Your photos will have intention and impact. Strong brands are built on consistent visuals and messaging. Let your photos work for you, not against you!
5. You’ll Show Personality
Why settle for something mediocre when you could be packed with personality?! My favorite TV show is “Fixer Upper,” which I pulled inspiration from for my branding. Coach Reina Pomeroy recently complemented my site saying, “It reminds me of a really beautiful modern home that you see on HGTV. Like you just want to buy it straight off of the show. It feels like there’s so much hope and joy!” I wouldn’t get that same response using generic & mismatched photos.
6. You’ll Look Professional
If you’re camera savvy and are good with editing programs, you can take professional photos yourself (like I did). However, if you question your abilities or don’t have proper equipment and editing software, I’d leave this task to the pros. They’ll provide you with high-quality images that have good lighting and perfect composition, to give you the utmost professional presence.
